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Ride Liquid

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Ride Liquid by Jeff Hemmel

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Jeff Hemmel has been covering the PWC and watersports markets for nearly 25 years. He's a multi-time award winner and recent inductee to the IJSBA Hall of Fame. Read full bio
[ April 8, 2013 ]
by Jeff Hemmel
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Yamaha PWC

Yamaha just did something revolutionary. No, it didn’t make a faster PWC, a more maneuverable PWC, or even a PWC with some new whiz-bang technology. Instead, the company just made a PWC easier and cheaper to own by trotting out a certified pre-owned program for used models. Yup, that same used machine you were searching Craigslist for now just may be found at your local Yamaha dealer…with a warranty to boot.

[ March 6, 2013 ]
by Jeff Hemmel

Anyone who has ever hung off the back of an old-school standup PWC knows the power of the thrust exiting a PWC’s jet pump. What once knocked our shorts off (or caused us to sing in a slightly higher octave) is the same blast of water that now propels modern runabouts past the 65 mph mark. Or, in the case of the JetLev, FlyBoard, or Jetovator, what could be used to propel you not just across the water, but up into the air as well. Yup, hang onto your shorts. This trio of high flyers is ready to send you skyward using the same water-jet propulsion that pushes your favorite PWC.

[ January 30, 2013 ]
by Jeff Hemmel
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Brakes vs Off-Throttle Steering

There’s been some rumblings within the PWC community of late regarding the banning of personal watercraft from three, frequently visited western lakes designated as national parks — Powell, Mead, and Mohave. And like most stories, much of what you read is true…and much of what you read isn’t.

[ November 28, 2012 ]
by Jeff Hemmel
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Brakes vs Off-Throttle Steering

Several years back, WaterTop Unlimited (now Look Marketing) head Tim McKercher brought side-by-side drag racing to the PWC market, reasoning it would be an innovative new twist on a sport typically dominated by closed-course, motocross-style competition. While not a runaway hit, it proved successful, enticing everyone from the Average Joe to hardcore speed freaks to give it a try. For the former group, drag racing was just a fun way to battle your buddy without any real fear of collisions or injury; for the latter, a chance to go head-to-head on heavily modified craft.

[ October 23, 2012 ]
by Jeff Hemmel
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Freestyle PWC

Everything’s “extreme” nowadays. Guys on motocross bikes hurl themselves through the air, guys on snowmobiles backflip them like it’s no big deal, and yeah, guys even jump from the edge of space for kicks. Where do PWC fit into this mix? If you ask the mainstream media, they’re probably clueless. After a promising start, PWC racing and freestyle have both faded somewhat into the background. Sure, the sport still exists, but good luck finding it on ESPN…not even the “Ocho.”

[ September 18, 2012 ]
by Jeff Hemmel
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Sea Doo 210 Challenger S

Wow, go out for an early-morning bike ride and you come home to a seeming explosion in emails, voice mails, and texts. Or at least you do when the news concerns Sea-Doo exiting the sport boat (i.e. jet boat) business.

Yes, as unlikely as it may sound, that’s what BRP announced this morning, less than two weeks from its 2013 dealer meeting. The reason? BRP’s blaming it on the “continued global sales decline in the marine industry, particularly the drop in sales of sport boats since the financial crisis.”

[ September 14, 2012 ]
by Jeff Hemmel
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Wetsuit

Labor Day weekend may have signaled the end of summer for many, but it doesn’t have to be the end of your riding season. In fact, in many ways the next two months (or more in some areas of the country) offer some of the absolute best riding you’ll find. The simple reason? Waterways are substantially quieter, as are waterfront restaurants, popular beaches, and anywhere else you may have felt crowded out of during the summer. It would be a shame to miss this wonderful time of the year by stowing your craft prematurely.

[ August 31, 2012 ]
by Jeff Hemmel
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Wave Blaster

Get together some people who have been riding personal watercraft for a lot of years (yeah, Patrick Butler, I'm talking about guys like you), and it's almost inevitable that the subject of the coolest, or the most influential PWC ever will arise. Coming up with a definitive answer is next to impossible, akin to asking a parent to name their favorite child. Different craft appeal to different people for different reasons. It goes without saying that if you're into touring you're likely not going to pick a performance two-seater and vice versa.

[ August 1, 2012 ]
by Jeff Hemmel
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Brakes vs Off-Throttle Steering

This post is about accidents. I’ll pause while the industry as a whole utters a collective groan. It’s not a popular subject when you’re trying to sell personal watercraft, and certainly not a popular one when the mainstream media has already raked you over the coals for a portion of the summer. But it’s a subject that needs to be addressed, not only to understand the cause, but also to learn what we can do to keep all boaters safer in the future.

[ July 11, 2012 ]
by Jeff Hemmel
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Brakes vs Off-Throttle Steering

Sea-Doo has generated plenty of buzz over the past couple years for its Intelligent Brake and Reverse (iBR) system. The Clif Notes version for those unfamiliar with the technology? iBR uses a modified reverse bucket, linked to a handlebar-mounted lever.

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