Today’s Starcraft is a company run by the same family that started it all back in 1903, with durable galvanized steel rowboats. Founder Harold Schrock helped pioneer the boating industry with innovative designs in both aluminum fishing boats and fiberglass runabouts and deckboats. Today four generations of the Schrock family still own and operate Starcraft and have helped lead the industry in quality, innovation, and most importantly value. There’s a sense of pride at Starcraft that you won’t find anywhere else. Pride in our boats and pride in backing them up. A commitment made from generations of the Schrock family to yours.