Amongst the chaos of the modern world, a new movement is emerging. Individuals are seeking wild, natural places, foregoing the comfort and connectivity of the modern world, for adventure and uncertainty in the natural world. Weekends once reserved for shopping and consuming are being replaced with an explosion in camping, surf safaris and exploratory backcountry skiing and snowboarding. Why can’t water skiing be included in this fun? HO envisions a world where city dwellers escape to the beach on weekends to surf, fish, camp AND WATER SKI.