BRP Club Evinrude to Launch “New Era” in the Outboard Business

BRP leadership offers a sneak peek of June’s product reveal.

May 23, 2014

Evinrude’s Club event this June 13-15 promises a product reveal that will mark a new era in the marine industry, says Jose Boisjoli, President and CEO of BRP.

Boisjoli and George Broughton, Director of Engineering for Evinrude are among those captured discussing the product launch in a Club video promotion available below.

Evinrude’s “Global Reveal” and announcement will take place at Evinrude’s Dealer Club event in Milwaukee the weekend of June 13-15, 2014. In addition to being among the first in the world to witness Evinrude’s historic announcement, attendees will also be able to experience it first-hand via on-water demos, and tour Evinrude’s Sturtevant manufacturing facility. Dealers, OEM partners and the press will join BRP personnel and take over the Milwaukee area for the first Evinrude Club event in over six years.


“With a global guest list this long, you know that we have something really, really big to share,” said Chris Berg, Director of Marketing and Strategic Planning for the brand. “We are very excited to reach this historic milestone for the Evinrude brand and, more importantly, share it with everyone.”

BRP’s Evinrude engine line-up from 3.5- to 300 horsepower offers customers superior value across a full range of applications. Engines are available at authorized Evinrude dealerships worldwide. Become part of the online Evinrude community at and follow us on Facebook at


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