The team at Bryant has more experience in this wake market than any other in the stern drive segment. Bryant owner, John Dorton, spent 16 years leading MasterCraft into the wake sports segment. While there, he and his team introduced the X-Series which lead in both wake and surf market share. Dorton and his team were also credited with starting the v-drive revolution as early as 1996. “There are two types of wake consumers; those who like to surf and board, and those who considers themselves a surfer and boarder. Just like the difference between those who like to fish and whose who call themselves fishermen. Bryant is targeting that large portion of the general boating population who like to surf and board, but also want versatility in the boat to be able to cruise comfortably, picnic, camp and enjoy higher speeds. The consumer who wants to board 100% of the time are going to stick with inboards,” John Dorton said. The Bryant Surf editions will range in retail price from the mid-$40 to upper $80 thousand dollar range. “Our price points make surfing much more affordable to that general marine consumer as well,” Dorton added.