Cast it out; crank it back. Like the name implies, that’s fundamentally how you fish a crankbait. But lip shape influences wobble, speed and running depth. Understand these three designs and raise your score.
Square Action: Water displaces evenly across both sides to make the bait dive and retrieve straight. What's lost in lure action is gained by depth.
Depth: Down to 20 feet.
Best Bet: For summertime bass, you'll get a workout cranking over current-swept channel ledges. The payback is reaching overlooked, big fish.