Why should anglers care about the noisemaking ability of these fish? Because knowing about this unusual form of communication will help increase your catch rate. First, because their drumming may be helping to offset poor eyesight, you should forget about top-water lures, plugs, and jigs-black drum can't see them. These fish are best chased with such potent-smelling baits as soft crab, shrimp, and clams. Second, these noises indicate a closely schooled group, so when you have one hooked up, there's a good chance more are right below the boat.