In Our Wake: Boating Diplomacy

Fountain's "ICBM" capitalized on the Cold War.

Fountain ICBM
In Our Wake: Boating DiplomacyBoating Archives

In 1986, the Cold War was still a hot item, particularly with the proliferating arms race. Leave it to Reggie Fountain to capitalize on that in this ad (from our July issue) with the headline “ICBM.” Only, instead of “intercontinental ballistic missile,” his stood for “intercontinental boating machine.” Of course, Reggie knew how to build a boat that could fly like a rocket.