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Lowrance Introduces Elite-4 and Mark-4 HDI Series

Value-packed standalone fishfinder, chartplotter and combo models with Hybrid Dual Imaging now on larger, brilliant 4.3-inch high-resolution displays.

Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the newest addition to its Elite and Mark family of compact fishfinder and chartplotter products, the Elite-4 and Mark-4 Hybrid Dual Imaging™ (HDI) series. Setting a new performance standard for affordably priced navigation and fishfinder electronics, the new HDI units feature a built-in GPS antenna, high-definition mapping options, and the Lowrance exclusive Hybrid Dual Imaging technology that combines Broadband Sounder™ and Downscan Imaging for the best possible view beneath your boat.

Replacing previous Lowrance Elite-4 and Mark-4 models, the larger and super-bright Elite 4.3-inch color and Mark grayscale displays have 70-percent more pixels and 36-percent more useable screen area. Available in fishfinder-only, chartplotter-only (HD) and fishfinder/chartplotter combo models, the new addition to the Lowrance HDI series offers a full selection of top-performing sonar and navigation features in an easy-to-operate, space-saving design.

Built into the new Lowrance HDI Skimmer® transducer design, Broadband Sounder technology is ideal for marking fish arches and tracking lure action, while Downscan Imaging provides easy-to-understand, picture-like views of structure and bottom detail. With the exclusive Lowrance Downscan Overlay feature, boaters can combine the Downscan Imaging view with the Broadband Sounder recording for a stunning presentation that separates and clearly exposes fish targets from surrounding structure. Overlay transparency is fully adjustable.

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Lowrance’s Advanced Signal Processing (ASP) maximizes fishing time by reducing the need to manually adjust settings to see fish, structure and bottom detail more clearly. Exclusive TrackBack™ functionality allows anglers to scroll back in recorded sonar history to review structure, transitions and fish targets, and pinpoint locations with a waypoint (on chartplotter models) — eliminating the need to circle back and retrace their path.

Elite-4 and Mark-4 HDI models with chartplotter capability feature a highly accurate built-in GPS antenna and a detailed U.S. map featuring more than 3,000 lakes and rivers, and coastal contours to depths of 1,000 ft. A micro SD card can be used to display Lake Insight™ and Nautic Insight™ HD and PRO cartography, as well as Navionics® Gold, HotMaps® Premium, Fishing Hotspots® PRO and Jeppesen C-Map MAX-N charts. All HDI/HD chartplotter models are compatible with the new online Insight Genesis™ map creation service, which allows users to make their own custom, high-resolution contour, bottom hardness and vegetation maps from recorded sonar logs.

“We pride ourselves on offering Lowrance’s most innovative fishfinding and chartplotting capabilities to all anglers — at every budget level,” said Leif Ottosson, CEO, Navico. “The new Elite-4 and Mark-4 HDI models provide powerful navigation and our popular HDI fishfinding technology — combined with a larger, compact display — so anglers looking for an affordable, space-saving unit now have a variety of options that will exceed their expectations on the water.”

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The Elite-4 HDI and Mark-4 HDI models feature Lowrance-exclusive, high-resolution 4.3-inch, color and grayscale displays, respectively, and employ an easy-to-use menu system with quick one-thumb operation. Multi-window display options, which show a variety of sonar imaging/chartplotter screen configurations, are easy to access thru preset page layouts that include a three-panel view with chart, Broadband Sounder and DownScan Imaging.

The Elite-4 HDI line consists of Elite-4x HDI fishfinder-only, Elite-4m HD chartplotter-only and Elite-4 HDI combination models. The Mark-4 HDI is available as a fishfinder/chartplotter combination unit only. An Elite-4 HDI Gold bundle model includes Navionics® Gold cartography featuring U.S./Canada coastal, Great Lakes and major Canadian lakes detail. Available only in Canada, and Central and South America, the Elite-4 HDI with Jeppesen C-MAP MAX-N cartography bundle features nav aids, bathymetric contours, spot soundings and more, with coverage of North, Central and South America.

Elite-4 HDI and Mark-4 HDI models, with the 83/200 kHz Skimmer transducer, are suited for inland fishing and can reach a depth of 1,000 feet. Models featuring the 50/200 kHz Skimmer transducer, ideal for deeper coastal and Great Lakes applications, are capable of reaching depths of 2,500 feet. DownScan Imaging depth capability on both models has a maximum range of 300 feet. Optional accessories include a series of bronze thru-hull HDI transducers, a trolling-motor transducer adapter kit and a flush-mount kit. All Airmar® transducers used with Lowrance HDS models are also compatible.

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Protected by a one-year limited warranty and the Lowrance Advantage Service program, the Elite-4 and Mark-4 HDI series can be purchased from authorized Lowrance dealers and distributors throughout the United States and Canada beginning in January 2014. Lowrance Elite-4 HDI models range in price from $149 to $469, and the Mark-4 HDI fishfinder/chartplotter can be purchased for as low as $179 without a transducer, to $329 for the Mark HDI fishfinder/chartplotter with a 50/200 kHz transducer. For more information on the Lowrance Elite-4 and Mark-4 HDI series, the entire Lowrance line of marine electronics, or to locate an authorized Lowrance dealer, please visit www.lowrance.com.

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