boot Düsseldorf 2021, the world’s leading water sports trade fair, will be held on a new date: from April 17 – 25, 2021 at the fairgrounds in Düsseldorf, Germany. Due to the continuing high COVID-19 infection numbers across Europe, the event cannot be held at its original dates January 23 – 31, 2021. Messe Düsseldorf postponed boot after close consultation with its partners and exhibitors who support this decision and have opted in favor of the new dates. By announcing the new dates early, Messe Düsseldorf also gives exhibitors planning security for preparing their trade fair participation and transporting their boats and yachts.
According to Wolfram Diener, President & CEO of Messe Düsseldorf, the new dates for boot Düsseldorf send a positive signal to the water sports industry: “At the present moment in time, we cannot reliably determine whether a trade fair can be implemented in January 2021. This is due to current COVID-19 infection rates, ongoing travel restrictions and existing legal stipulations which do not permit trade fairs to be held currently. In consultation with our boot advisory board and the associations we have selected the new dates in April carefully. Statements from numerous experts have led us to believe that it is highly probable the situation will improve in almost all European countries by spring 2021 on account of the measures currently in place. With CARAVAN SALON in September 2020 we have already demonstrated that trade fairs can also be held successfully in COVID-19 times while offering everyone involved the greatest possible protection. The exhibitors can now focus on the new dates and continue their preparations. We will concentrate from now on to prepare the best possible and successful platform for the boating and water sports business.”
boot Project Director Petros Michelidakis added: “After many talks with exhibitors, associations and partners we have chosen the new dates very carefully although we know that it is difficult to fulfill everybody’s wish. Moving boot to April will also accommodate the purchasing and booking behavior of many water sports enthusiasts. Long-term planning of vacations and leisure activities will not be possible in the coming months and we believe that boot Düsseldorf held in April will be welcomed for the planning of the boating and water sports activities for the rest of the year.” With this move boot follows the request of the industry to postpone boot Düsseldorf and to present an information and order platform for water sports enthusiasts and the business community in spring 2021.
Representing the exhibiting industry, boot President Robert Marx praised Messe Düsseldorf’s decision: “We as the industry very much support postponing boot to April. After the extension of lockdown measures this is an important step to ensure we can hold boot Düsseldorf as a commercial success. As President of this trade fair and representative of the German water sports industry, I welcome the move allowing us to now plan for these dates and that with boot 2021 we will organize the first boot show in Europe for more than half a year.”
All exhibitor applications for boot Düsseldorf 2021 remain valid for the new dates. The contact for U.S. companies interested in exhibiting at boot 2021 is Alexander Duering (aduering@mdna.com) at Messe Düsseldorf North America, the U.S. subsidiary of the boot organizer.
Stage shows presented at the Sailing and the Dive Center as well as activities such as sailing at the boot Sailing School, paddling, diving or surfing will still be offered – in compliance with the current COVID-19 Protection Ordinance.
About boot Düsseldorf 2021
boot Düsseldorf will take place April 17 – 25, 2021 in 17 halls at the fairgrounds in Düsseldorf, Germany. With the motto “Reboot your business” exhibitors will present exciting new boat models as well as innovative technological developments in 2021. Messe Düsseldorf has already successfully implemented its officially approved hygiene and infection protection concept “PROTaction” at the CARAVAN SALON DÜSSELDORF trade fair in September.
For further information on visiting or exhibiting at boot 2021, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit boot.com and mdna.com; Follow us on twitter at twitter.com/mdnachicago
For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; ttitravel.net
