Walmarts Across the Country to Host #ReelFun Events in Celebration of National Fishing and Boating Week

May 31, 2017

WHAT The Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing™ and Vamos A Pescar™ campaigns will host #ReelFun fishing events at Walmart stores across the nation to help families prepare for the summer fishing season. The #ReelFun events, sponsored by Zip™ Firestarters, are created in partnership with South Bend® and Fishing League Worldwide (FLW) to celebrate National Fishing and Boating Week, June 3-11, 2017.


Event-goers will have the opportunity to learn tips and tricks from expert FLW ambassadors, test their casting skills and purchase a fishing license. Those in attendance will also receive a free digital subscription to FLW Bass Fishing magazine and a free protective fishing license holder just for stopping by.

“We are excited to work with Walmart stores and give their shoppers a boost of confidence in their fishing skills to ensure they have a great summer on the water,” said Dave Washburn, VP of Operations at FLW. “Everyone deserves to have the thrill of catching ‘the big one’ and our FLW ambassadors will be there to give advice and answer any questions people might have.”


For more information about local #ReelFun events happening at more than 1,600 participating Walmart stores across the country, visit Be sure to also explore’s interactive map to find local waterways where you can fish and boat.

WHEN June 2-4, 2017

About the Recreational Boating & Fishing Foundation (RBFF)

RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF’s recently announced 60-in-60 effort strives to attract 60 million anglers to the sport by the end of 2021. To help recruit, retain and reactivate participants, RBFF developed the award-winning Take Me Fishing™ and Vamos A Pescar™ campaigns creating awareness about boating, fishing and conservation, and educating people about the benefits of participation. These campaigns help boaters and anglers of all ages and experience levels learn, plan and equip for a day on the water. The campaign websites, and, feature how-to videos, information on how to get a fishing license and boat registration, and an interactive state-by-state map that allows visitors to find local boating and fishing spots.


About South Bend

South Bend, a Big Game International brand, has devoted more than a hundred years to creating products that let families and fishing enthusiasts experience the joy of fishing, at prices they can afford. Since 1906, South Bend has been a leader in the industry and is best known for offering quality products at an exceptional value to make fishing easy and fun for today’s active families and anglers of all ages and skill levels. In 2012, South Bend entered into a multiyear partnership with “Lunkerville,” the award-winning television series that embodies the simple fun of fishing; a show where the featured guest is the expert – not the host. Since then, the South Bend brand and “South Bend’s Lunkerville” have shared a mission to get more people involved in fishing by demonstrating how easy, fun and affordable fishing really is

About Fishing League Worldwide

FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2017 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW conducts more than 274 bass-fishing tournaments annually across the United States and sanctions tournaments in Canada, China, Mexico, South Africa and South Korea. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros. For more information visit and follow FLW at Facebook, Twitter, Instagram, YouTube and Snapchat.

About Zip Firestarters – starting your fires for over 80 years

One of the world’s leading ignition experts, Zip invented the domestic kerosene firestarter in 1936. We love to share our passion and expertise for fire making by delivering consistently safe and reliable products that make Grilling, Camping and Home Firestarting as convenient and enjoyable as possible. Zip firestarters start your fire, “first time, every time.” They are quick lighting, powerful and high performing. Zip has products for all your firestarting needs; from wrapped logs that light damp wood to 100% natural firestarter cubes that get your BBQ grill going fast, with no dangerous liquid pooling. There really is no other firestarter like Zip. “Give your fire some Zip!”


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