Editor’s Note: We will be visiting Alera Marine Group a few weeks after the publication date of this press release, and will be bringing you first hand reports about the boats. -KF
Alera Marine Group is officially open for business (aleramarine.com) and making waves from day one. The company, founded in the heart of Elkhart, Indiana, enters the marine industry with a bold vision: to build watercraft with real performance, smart serviceability, and unmistakable presence.
Backed by over 200 years of combined marine experience, Alera’s leadership team includes Founder & CEO Coley Brady, General Manager Jordan Kistler, and VP of Marketing Joe Mehl—along with a growing team of 40+ passionate designers, engineers, and craftsmen who know what it takes to build a better boating experience.
“There’s a clear opportunity to bring something fresh and exciting to this space without cutting corners on what matters most,” said Coley Brady, CEO of Alera Marine Group. “We’re focused on doing the right thing for our dealers, our vendors, our customers, and the people who walk through our doors every day.”
Alera’s debut model—The Model M—has already gained attention through private dealer events and early test rides. Engineered with precision and intention, the boat reflects the company’s obsession with the details that make ownership easier and performance stronger.
“Intentionality has been a constant theme since day one,” said Jordan Kistler, General Manager. “We’ve obsessed over the little things that add up in a major way for the end user. This boat wasn’t built for the showroom, it was built for the water.”
More than just a pontoon, Alera is positioning itself as a lifestyle brand with energy, culture, and values baked into every aspect of the business. The internal mission—Propelling people forward by doing whatever it takes—guides everything from product development to customer care.
“The Alera Era represents a wave of energy,” said Joe Mehl, VP of Marketing. “It’s about building something with presence—something that turns heads and makes people feel like they’re part of something bigger. We’re not just launching a boat. We’re launching a movement. It’s a vibe. And yeah… we’re doing it all with a little swagger.”
The team’s first model, the Model M, will make its public debut in the coming weeks, with boats arriving at select dealer partners later this year. Alera will continue rolling out new content, media, and dealer events throughout the summer.
For those watching the brand’s rise from idea to reality, one thing is clear: Alera isn’t chasing trends. They’re starting something of their own—and they’re doing it with momentum, pride, and a clear commitment to dealer partners and customers alike.
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About Alera Marine Group
Alera Marine Group is a pontoon boat manufacturer based in Elkhart, Indiana. Founded by a team of marine industry veterans, Alera is focused on building high-quality boats that emphasize performance, serviceability, and thoughtful design. With over 200 combined years of industry experience, the Alera team is committed to delivering a product that is reliable, easy to own, and enjoyable to operate. The company’s first model, the Alera Model M, brings together smart engineering, functional features, and modern styling. Alera’s mission is simple: to propel people forward by doing whatever it takes—whether that means supporting customers, partnering with dealers, or building boats that stand the test of time.
