BRP Launches Ultimate Playground Spring Tour

BRP showcasing product portfolio with its Spring Ultimate Playground Tour, and offering visitors a chance to win a dream garage.

BRP is showcasing the complete BRP product portfolio with its Spring Ultimate Playground Tour, visiting select U.S. cities, along with a chance to win a $50,000 BRP dream garage.

Starting March 5 and running to April 19 with stops in traditional spring show locations for BRP’s Ski-Doo line, the tour will offer the first chance to see the 2012 Ski-Doo snowmobiles up close and personal.

As a special show incentive, visitors will receive a chance to win a $50,000 BRP dream garage – the opportunity to fill their garage with their choice of BRP products. Special coupons will be handed out at each tour stop and visitors can go online to check their fortunes.

The Ultimate Playground Tour, as a stand-alone event, steps up its offering by providing more products to view, interactive displays, product specialists to answer questions and more time and flexibility to look around - most stops will now be two days.

“Consumers have been asking for one venue to see all BRP products,” stated Marc-André Dubois, Director of Marketing for Ski-Doo. “In today’s business climate, manufacturers need to be creative and address these changing desires. We have answered with the Ultimate Playground; a one-stop display of all BRP products which makes it much easier and a less time consuming buying experience,” Dubois concluded. Customers can expect to see current Can-Am ATVs, side-by-side vehicles and Spyder roadsters, Evinrude outboard engines, plus Sea-Doo watercraft and boats in addition to the 2012 Ski-Doo sleds.

The complete Ultimate Playground tour dates, times and locations can be found at, along with all Ski-Doo spring shows. More shows could be added to the Ultimate Playground schedule, be sure to check the details for your area. A "quick view" look at the upcoming scheduled is attached.