In Our Wake: Two Interpretations

The OMC Stern Drive offered a 10" higher power tilt.

In Our Wake: Two Interpretations
In Our Wake: Two InterpretationsBoating Archives

Double entendre in the words, glamorous beauty in the pictures: The formula proved to be the path to advertising success during the Mad Men era; ads in Boating were no different. Look at this two-page spread created by OMC in our July 1969 issue. The headline and photo are combined to tout — what else — the OMC drive's reported 10-inch-higher tilt than the competition's. We're sold.

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