New Maui Jim Sunglasses

Maui Jim releases new rimless activewear sunglasses.

July 11, 2013

Active summer lifestyles call for sunglasses that can withstand the heat, whether you’re hiking, running, cycling, or boating. Adding to its collection of rimless sunglasses with more aggressive shapes and details, Maui Jim is launching two new styles in intriguing colors that are packed with technology for active lifestyles: Middles (Style #428, $189 US MSRP) and Stone Crushers (Style #429, $189 US MSRP).

Both styles feature an aerodynamic design with light, Grilamid temples that curve around larger oval or round faces for a superior fit. The frame is highly durable with non-slip Rubberon temple inserts that provide extra grip for a more secure feel, and adjustable nose pads to prevent slippage.

The difference between the two styles results from the shape of the lenses. Middles comes with a modified rectangular lens. Stone Crushers is more angular on the outer edges.


Unique to all Maui Jim sunglasses is PolarizedPlus2® lens technology that protects eyes on both sides of each lens. This technology reduces 99.9 percent of harmful glare from any flat, smooth, or shiny surface, improving vision and giving crisp detail to any view, making it possible to clearly see objects in motion or even below the surface of a body of water. Additionally, Maui Jim sunglasses cut 100 percent of UVA and UVB rays. Proprietary bi-gradient mirror technology adds protection from light through the top and bottom of each lens – basically, Maui Jim sunglasses squint for you to reduce eye fatigue.

Lens color is not a style feature. It is a functional feature. Maui Jim is the only company whose lenses have up to nine layers of advanced protection including color-enhancing components that heighten definition and produce noticeably truer, more vivid colors.

Middles comes in three distortion-free lens colors to maximize performance in various light conditions while making your whole world more colorful. The Black Gold frame with Neutral Grey lenses is a fierce style that offers the maximum level of light reduction without color distortion for bright, sunny days. The Matte Rootbeer frame with HCL® Bronze lenses goes from work to play with a versatile, warm brown tint suitable for any activity and designed to improve vision in variable light conditions. Women will love the dressed-up look of the sporty, pearlescent Champagne frame, a new frame color for Maui Jim, that has Maui Rose™ lenses, a high-performance, blush-colored lens for maximum contrast and crisp vision especially during fast action activities. Middles has an eye size of 72 mm, bridge size of 17 mm, temple length of 116 mm, and an 8-base curvature for full wrap coverage that fits snugly around the face.


Stone Crushers spices up the dog days of summer with three color options. White Pearl with Maui HT™ lenses screams summertime with its palm green lenses to let the right amount of useful light into the eye to improve definition and depth perception without losing polarization efficiency. Matte Black with Neutral Grey lenses and Matte Rootbeer with HCL Bronze lenses offer versatile styling for weekends when you’re running a Rock N’ Roll Marathon or running errands. Stone Crushers has an eye size of 71 mm, bridge size of 17 mm, temple length of 116 mm, and an 8-base curvature.

On both styles, the lenses have waterproof and oleophobic coatings to shed water and repel smudges, as well as proprietary CLEARSHELL® scratch-resistant coating to reduce scratches. The hardware is anti-corrosive. Middles and Stone Crushers are not available in prescription.


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