Sebago to Sponsor 42nd Annual Newport International Boat Show

Sebago announces its official footwear sponsorship of the Newport International Boat Show.

Sebago®, the premium, nautical, lifestyle brand is thrilled to announce its official footwear sponsorship of the 42nd Annual Newport International Boat Show, one of the largest in-water boat shows in the world, taking place September 13-16, 2012 in downtown Newport, Rhode Island.

“We are thrilled to be the official footwear sponsor of the Newport International Boat Show” says Gary Malamet, Sebago’sgroup VP and general manager. “We are excited to have the opportunity to engage directly with consumers attending the event by providing an in-depth conversation of Sebago’s history and sharing our understanding of the boating lifestyle.”

Sebago® will also be the official footwear sponsor of the Newport Yachting Center and Marina for the entire summer. In addition to that sponsorship, they will exhibit and sell at the Chowder Cook-off (June 2). Sebago will also be exhibit and sell at the Newport Yachting Center during the America’s Cup World Series (June 28-July 1) and the Tall Ships event (July 5-8).

As a company that has a history of creating product specifically for sailors, coupled with inspiration from its deep rooted history in New England history, Sebago® is perfectly matched to be the official footwear sponsor for the 42nd Annual Newport International Boat Show. In addition to the original, handsewn Docksides® boat shoe, Sebago features a collection of water sport footwear, called TRIWATER™: The Toughest Shoes on the Water. Designed for power boaters, anglers, sailors and all types of water sport enthusiasts, TRIWATER™ footwear provides comfort, protection and durability in innovative styles that easily transition from water to land. This is just another example of the brand’s commitment to the nautical lifestyle.

In addition to attending the boat show, attendees will have the opportunity to speak with representatives from the brand for any and all sailing footwear needs and purchase offered items. This annual event covers 13 acres of waterfront along American's Cup Avenue, including the Newport Yachting Center, Oldport Marine, Bannister's Wharf and Bowen's Wharf. Highlights of the show include over 400 in-water boats (a combination of power and sail), booths demonstrations, speakers and workshops. The Newport International Boat Show takes place September 13-16, 2012, 10:00 a.m. to 6:00 p.m. Thursday through Saturday and Sunday 10:00 a.m. to 5:00 p.m. VIP Day is held on Thursday and tickets are $30, Friday, Saturday or Sunday tickets are $18 per person/day. Children under 12 are FREE when accompanied by an adult. Advance Discount Tickets are available online. Trade and Press Passes are only available on-site. For more information visit www.NewportBoatShow.com or call Newport Exhibition Group at 401.846.1115 or 800.582.7846.