What sets a great boat dealer apart? For Brian Courtney, founder of Aquaknox Marine in Knoxville, Tennessee, the difference is clear: becoming a Marine Retailers Association of the Americas (MRAA) Certified Dealer.
In partnership with Boating Magazine, Kevin Falvey sits down with Brian to uncover the real value of certification—and what it means for boat buyers.
Through MRAA’s certification program, dealers commit to elevated standards across every touchpoint: sales, service, training, and customer satisfaction. From tracking formal training logs for every team member to implementing a structured follow-up process and undergoing regular audits, it’s a full-scale effort that takes over a year to complete—and requires ongoing updates each quarter. “It’s a big commitment,” says Brian. “But for the consumer, it means you’re working with a dealer who’s serious about delivering an outstanding experience—before, during, and long after you buy the boat.”
