MasterCraft Celebrates International Women’s Day With Fourth Annual ‘Let Her Rip’ Campaign

Female-focused campaign empowers women and inspires boating confidence; includes mentorship from MasterCraft athletes Meagan Ethell, Ashley Kidd, Alexa Score, and Ali Garcia.
MasterCraft Let Her Rip
Empowerment and building confidence are the foundations of MasterCraft’s Let Her Rip powered by Progressive. Courtesy MasterCraft

In honor of International Women’s Day, MasterCraft Boat Company, the world’s number one-selling towboat brand, is pleased to announce the return of its ‘Let Her Rip’ campaign, an on-water clinic series designed to encourage and empower women and girls of all ages to feel confident in and behind a boat. In its fourth year, the female-focused campaign welcomes Progressive Insurance as presenting sponsor and will expand from six to seven clinics, including all-new locations around the U.S.

Let Her Rip powered by Progressive will join forces with MasterCraft’s trusted dealer network to deliver complimentary clinics during the summer boating season to help female boaters of all ages hone their skills. Alongside female MasterCraft athletes Meagan Ethell, World Champion Wakesurfer Ashley Kidd, Pro Wakeboarder and TV Personality Alexa Score, and Pro Skier Ali Garcia attendees will learn how to drive and dock a boat as well as receive tips on surfing, wakeboarding, and skiing behind the boat. To create an intimate and hands-on training experience, spots are limited to 30 individuals at each event.

Running from June through August, the seven-stop tour schedule kicks off at MasterCraft headquarters in Knoxville, Tenn. 

Let Her Rip 2024 Schedule

  • June 7: Knoxville, TN
  • June 14: Austin, TX
  • June 20: Minneapolis, MN
  • July 13: Nashville, TN
  • July 18: Salt Lake City, UT
  • August 3: Orlando, FL
  • August 9: Seattle, WA

“MasterCraft started the Let Her Rip campaign to create a platform designed specifically for women to build their confidence in and around boating. It’s about celebrating your strengths and pushing yourself to try new things,” said Krista Schipner, Vice President of Marketing for MasterCraft. “Being part of a company that is dedicated to shifting the narrative around women in boating by cultivating an environment where they can learn and thrive in a stress free, no judgment zone is truly special. With every event, we’re breaking down a barrier to entry by making it less challenging and less intimidating for women.”

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“It’s an incredible feeling to be partnered with a brand that supports and encourages me, my fellow female athletes, plus women and young girls all throughout the country,” said Meagan Ethell. “I’ve been part of the Let Her Rip program since the beginning, and they are so special to me. There is nothing like seeing the feeling of accomplishment on someone’s face when they get up wakesurfing for the first time or confidently dock a boat for the first time. I love being able to empower women on the water and give back as a female athlete.”

For the second year, Let Her Rip participants can track their activity time in the Connect App for MasterCraft’s Surf to Save Lives benefiting St. Jude Children’s Research Hospital®. To learn more about MasterCraft, sign up for a Let Her Rip clinic, or to shop Let Her Rip apparel, visit

About MasterCraft

MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same – to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.